This report by the World Health Organization European Region sheds light on the pervasive impact of commercial determinants on noncommunicable diseases (NCDs). Highlighting that nearly 7500 deaths daily in the Region stem from factors like tobacco, alcohol, processed foods, fossil fuels, and occupational practices, it underscores how these influences contribute to 25% of all deaths. The document systematically explores how commercial interests exacerbate NCDs and outlines strategies used by industry to influence health policies negatively. Through case studies, it illustrates industry tactics and their impacts on public health policies. Urging coordinated action, the report advocates for coalition-building around equity, sustainability, and resilience. It calls for enhanced competencies in economic and legal frameworks among public health actors to enforce transparency and manage conflicts of interest effectively. Emphasizing robust financial reforms and stringent regulation, the report aims to mitigate industry influence, safeguard public health, and accelerate progress towards global NCD targets and Sustainable Development Goals by 2030.
