This case study unravels Turkey’s path to universal coverage. It outlines both the transformation of the health system and the performance of the Green Card program. Initially launched in 1992, the Green Card program has seen a rapid expansion in the number of beneficiaries since the implementation of the Health Transformation Program. The gradual steps taken to expand coverage, improve targeting, and expand benefits of the Green Card Program, combined with the improvements in service delivery within a comprehensive reform of the health sector, has brought Turkey closer to universal health coverage.