Defining personas, i.e. archetypal users around which to build the entire digital pathway, work space and processes is at the heart of digitization.
The Web platform used by global health networks which compose the NAG is underpinned by a constant strive to understand and adapt to personas’ needs.
Recent insight by Deloitte’s healthcare practice illustrates that this method of work impregnates the whole health sector: segmentation analysis helps health care stakeholders understand attitudes and behaviors to attract, retain, and engage consumers. And beyond, the whole ecosystem for a more adequate response to the needs of those stakeholders.
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